About

Alta Store is an experimental retail store situated in the heart of London's Soho, founded and run by five designers; SBA, Matilda Little, This Belongs To, Timna Weber and Elif.

The store  is known for its one-of-a-kind pieces and seasonless assortment of independent and upcoming designers from the UK and around the world.

Alta Store started in 2021 as a series of temporary spaces around London in a digitally focused retail landscape after the pandemic. Noticing a lack of physical spaces for independent brands, ALTA has found its permanent home in Soho in 2023. It is a space and community that brings designers closer to their customers IRL.

Find us at 34 Great Windmill Street, Soho, London, W1D 7LR.